Help people nearby find you online local ads increase the chance of local customers finding your business

 

Help people nearby find you online

Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.

Help people nearby find you online

Module Overview

Lessons

0 / 3

1. Using digital to advertise locally

• Watch the lesson

  4 min

• Check your knowledge

  2 min

2. Reaching locals on their mobiles

3. SEO for local businesses

Key learnings

Local advertising is a great, affordable (sometimes even free) way to connect with customers who are close at hand. In this lesson we’ll talk about:

• why local advertising is important
• where you can advertise online to local customers
• some special features of “local” ads.

Look for the advertising options that would make sense for your business. Start by entering the names of businesses similar to yours into a search engine and take notes. What directories do they appear in? Are they using paid advertising? These are the options you will want to think about. Also, ask your customers where they hang out on social media. This will give you other ideas about where you can connect with new customers online.

Help people nearby find you online

Module Overview

Lessons

1 / 3

1. Using digital to advertise locally

2. Reaching locals on their mobiles

• Watch the lesson

  4 min

• Check your knowledge

  2 min

3. SEO for local businesses

Key learnings

Take advantage of the ways that mobile and local complement each other to connect with customers closest to you. In this lesson we'll explore:

• the importance of being found in local search results
• making the most of mobile features, like GPS and applications (apps)
• using paid advertising to reach a local audience on the go
• Search for a nearby business on your mobile. Note the number of businesses you recognize. Next, click on a few results and browse the websites from your mobile. Are they easy to navigate? Are the layouts appropriate for a smaller screen? Lastly, see if you can find a local business that offers an app. What sort of functionality is being offered? What could you offer in an app for your business?

• Help people nearby find you online

  Module Overview

  Lessons

  2 / 3

  1. Using digital to advertise locally

  2. Reaching locals on their mobiles

  3. SEO for local businesses

  • Watch the lesson

    5 min

  • Check your knowledge

    1 min

  Key learnings

  If you want to increase the chance of local customers finding your business, you need to know a bit about:

  • including key information on your website
  • how search engines choose local results
  • the importance of mobile.

  Once search engines recognize the relevance of these posts to local searchers, her shop will be more likely to appear in local results.
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