Google Digital Marketing Strategies to Help Your Business Success

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  Make the most of video marketing Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people. Key learnings As technology has improved, the popularity of online video has skyrocketed. Now, it’s a powerful tool in marketing. In this lesson you’ll learn: how technology has improved online video why online video is here to stay ways to promote your business with video. Online video is an ideal option to reach your target audience. People all over the world like the movement, energy and messages that can be contained so concisely in videos. According to analysts, one minute of video is worth 1.8 million words! They are a great way to communicate with the world. Videos can go viral and be targeted at the...