Make mobile marketing work for you
Make mobile marketing work for you With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign. Key learnings As people spend more and more time on their mobiles, businesses are increasing their mobile advertising in order to reach new customers. In this video, you'll learn about: benefits of mobile-specific marketing mobile opportunities available to advertisers challenges to effective mobile advertising. Check your knowledge Mo is a plumber in Glasgow. He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search. Which keywords do you think would work well for his mobile SEO? Select the option(s) you think are correct, then select Submit. Leaky tap Blocked sink How to fix a burst pipe in your bathroom Local pl...