Find success with analytics
Find success with analytics Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques. Key learnings Web analytics is great for measuring all kinds of traffic to your site, including traffic from organic search results. But you can do much more than just count up your website visitors. In this video, you'll learn: what kinds of data web analytics can give you about search traffic how to evaluate trends in your search traffic how to discover opportunities to make your website more relevant to searchers. Analytics can tell a lot of interesting information about her organic search performance. However, it won’t tell her explicitly whether her site’s content is relevant to her keywords. To understand that, she can look at information such as how long visitors spend on her site, or the bounce rate, to see...