Google Digital Marketing Strategies to Help Your Business Success

  Turn data into insights Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from raw data, and which tools can help you manage digital data efficiently. We'll also cover how to present information in a way that will make the most impact with a target audience. Key learnings Collecting and analyzing data can offer many benefits to online businesses. To take advantage of these benefits, it's important to first understand the types of data available to you as well as the best way to gather it. In this lesson, we'll explore: the differences between quantitative and qualitative data how online data can be used to complement your offline business approach common ways to collect data. ext steps If you haven't already done so, setting up analytics on your website is one of the best ways to start collecting data. Thi...

  Find success with analytics Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques. Key learnings Web analytics is great for measuring all kinds of traffic to your site, including traffic from organic search results. But you can do much more than just count up your website visitors. In this video, you'll learn: what kinds of data web analytics can give you about search traffic how to evaluate trends in your search traffic how to discover opportunities to make your website more relevant to searchers. Analytics can tell a lot of interesting information about her organic search performance. However, it won’t tell her explicitly whether her site’s content is relevant to her keywords. To understand that, she can look at information such as how long visitors spend on her site, or the bounce rate, to see...

  Get started with Google analytics Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilize analytics data to help you refine and improve your website and meet your objectives. Key learnings Web analytics can answer questions about what people are doing – and not doing – on your website. In this video, you'll learn about: the kind of data web analytics can provide how to understand that data how simple it is to get started. ext steps Do a search for “web analytics tools” and open an account with one of the tools that you like. Google Analytics could be a great place for you to start. Additional Links Web analytics jargon buster Key learnings One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and h...