Google Digital Marketing Strategies to Help Your Business Success

  Find success with analytics Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques. Key learnings Web analytics is great for measuring all kinds of traffic to your site, including traffic from organic search results. But you can do much more than just count up your website visitors. In this video, you'll learn: what kinds of data web analytics can give you about search traffic how to evaluate trends in your search traffic how to discover opportunities to make your website more relevant to searchers. Analytics can tell a lot of interesting information about her organic search performance. However, it won’t tell her explicitly whether her site’s content is relevant to her keywords. To understand that, she can look at information such as how long visitors spend on her site, or the bounce rate, to see...

  Get started with Google analytics Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilize analytics data to help you refine and improve your website and meet your objectives. Key learnings Web analytics can answer questions about what people are doing – and not doing – on your website. In this video, you'll learn about: the kind of data web analytics can provide how to understand that data how simple it is to get started. ext steps Do a search for “web analytics tools” and open an account with one of the tools that you like. Google Analytics could be a great place for you to start. Additional Links Web analytics jargon buster Key learnings One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and h...