Get started with Google analytics
Get started with Google analytics Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilize analytics data to help you refine and improve your website and meet your objectives. Key learnings Web analytics can answer questions about what people are doing – and not doing – on your website. In this video, you'll learn about: the kind of data web analytics can provide how to understand that data how simple it is to get started. ext steps Do a search for “web analytics tools” and open an account with one of the tools that you like. Google Analytics could be a great place for you to start. Additional Links Web analytics jargon buster Key learnings One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and h...