The online opportunity by Google Build your web presence
Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goal
Key learnings
Dive into the Digital Garage and explore how you can make the most of online opportunities. This introductory video will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills.
Check your knowledge
Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways.
Once your business is online, what opportunities can you take advantage of?
Key learnings
Dive into the Digital Garage and explore how you can make the most of online opportunities. This introductory video will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills. That's right, great work!
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Doing business online offers all of these great benefits (apart from saving money on your heating bills – hey, it can’t do everything).
Being online lets you reach out to new customers and build better relationships with customers you already have.
You can sell locally or globally (or both), and use state-of-the-art analytics to find out what your customers really want and need.
Sounds good, right?
Key learnings
It's never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breadth of opportunities in digital. In this video we’ll look at:
the core components of a digital presence
how they relate to YOUR business
how to get started.There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results. Search engine marketing (SEM) is different to search engine optimisation (SEO).
In SEM, the business pays to enter an auction. They then bid for advertising space on a website, and whoever wins gets to show their search ad.
Tagging keywords within your content could increase the chance of your website appearing higher up in search engine rankings. This is called search engine optimization (SEO) and is a free way for Hamish to reach more potential customers.
However, neither provide free marketing space or optimised website design.
Key learnings
An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity. In this lesson, we'll explore:
- how an online business can benefit from a business strategy
- best practices when creating a business strategy
- examples of common goals and popular strategies to achieve them.
Build your online shop
Key learnings
Whether you’re a traditional retailer, a service business, a wholesaler or even an Internet start-up, there are many ways you can use e-commerce to reach more customers and increase sales. In this video, we’ll cover:
- what e-commerce is
- varying levels of e-commerce used in business
- how to match your needs to the options available.
Sell more online
Key learnings
Once you’ve taken your first steps into e-commerce, your next job is to improve the shopping experience. From getting more people to use your online shopping basket to streamlining the checkout process, there are lots of ways to improve your site for shoppers. In this video, you’ll learn how to use analytics to optimise:
- for different devices
- navigation and search
- product pages
- checkout by using customer accounts.
- Build your web presence From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.
Get noticed locally
From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.Key learnings
The Internet connects businesses and customers worldwide. But if you’re a local business, you’ll want to reach people nearby. Let’s learn a bit about:
- what local means in digital
- how your business can build a local search presence
- and a perfect pair: local marketing and mobiles.
Key learnings
One of the best ways to connect with customers online is to get listed in local directories. In this lesson we'll show you:
- where to start
- how to list your business
- how to manage your local profiles.
Promote a business with online advertising
Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.
We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.Deep dive into display advertising
- Key learnings Advertising networks connect large groups of websites offering advertising space with people who want to advertise on them. This video examines: how websites and businesses work together common things advertising networks do.
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