Google Certification final exam Digital Garage

 

Google Certification exam

You've aced every tutorial in the Digital Garage. Ready to graduate? Take the final exam to earn your certificate.

Take a business online

Question 1

What's the biggest challenge for most businesses when going online?

• APlanning a budget
• BDeveloping a plan
• COptimising a website
• DDefining a customer base

Question 2

When looking to advertise a new business online, what is one of the major benefits of display ads?

• AThey are seen by everyone
• BThey have higher click-through rate
• CThey can come in many different formats
• DThey don't cost too much to set up

Question 3

When considering whether to have a web presence for your business, which of the following is not a major factor?

• ATechnology
• BCost
• CScope
• DHow long you’ve been in business

Question 4

When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

• AThe consideration phase, when customers start to research potential products to buy
• BThe finance stage, when customers think about their budgets
• CThe action stage, the moment when customers commit and purchase your product
• DThe sharing stage, when customers share images and feedback on your products

Question 5

Which are the first steps you should consider when constructing an online business strategy?

• AUnderstand the target audience
• BChange your mission statement to match the goals
• CCreate goals and identify a USP
• DDefine and segment your audiences

Make it easy for people to find a business on the web

Question 6

Google Search Console “Crawl” reports let you monitor...?

• AIf potential customers can access your web pages
• BIf Google can view your web pages
• CHow people interacts with your website
• DWhat information Google records about your site

Question 7

Fill the blank: 'Search engines _________ the internet to discover content.'

• Aindex
• Bcrawl
• Cinvestigate
• Drank

Question 8

What are three key considerations when evaluating keywords for search engine optimisation?

• ACompetition, cohesiveness, relevance
• BFrequency, competition, relevance
• CRelevance, cohesiveness, execution
• DFrequency, execution, relevance

Question 9

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

• AThe quantity of links is important, not the quality
• BThe quality of links is important, not the quantity
• CLinks hidden within code on sites improves your SEO performance
• DLinks hidden within images on sites improves your SEO performance

Question 10

When optimising a website for search, what impact do meta and title tags have on the search engine?

• AThey are hidden messages that have no bearing on search engines
• BThey are the on-page content that appears on your homepage, telling search engines what you do
• CThey are automatically generated and help websites rank within search engines
• DThey are embedded messages that help the search engine determine what’s on the page

Question 11

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

• Arelevance
• Bconversion
• Cclicks
• Dimportance

Question 12

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

• AIt will help the ad stand out and encourage people to click it
• BIt will guarantee the ad appears at the top of the search results
• CIt will increase the amount of users across your entire website
• DIt can increase the quality score of your ad

Question 13

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

• AWebsite's homepage
• BOrder confirmation page
• COrder form page
• DContact us page

Question 14

Which search query would trigger an ad based on this keyword: [London portrait photographer]?

• APortrait photographer London
• BLondon photographer
• CLondon portrait photographer
• DPhotographers in London

Reach more people locally, on social media or on mobile

Question 15

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

• AResearch competitors
• BCreate a listing
• CCreate an ad
• DPost a link

Question 16

Why is it important to reach customers on their mobiles when advertising locally?

• APeople use their phones while they are on the go
• BAds are smaller in mobile devices and therefore cheaper
• CPeople prefer to receive adverts on their mobile
• DEveryone has a mobile phone

Question 17

Why is social media a great tool for your business to build trust and engagement with your audience?

• AYou can share offers and discounts exclusively to your following
• BYou can share blogs from other businesses to cover more than what you do
• CYou can share honest reviews about your product or service
• DYou can connect with customers at any time of the day

Question 18

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

• ACompare follower numbers across platforms
• BUse online analytics tools to measure engagement
• CSee what competitor businesses are using
• DAsk friends and family which platforms they use

Question 19

Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

• AApps allow you to send push notifications
• BApps are easy to access on the app store
• CApps generally work on more mobile devices
• DApps allow you to collate more data on your customers

Question 20

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?

• AOptimised for different devices
• BVisually engaging
• CFull of relevant information
• DText heavy

Question 21

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

• AAnswer The Public
• BGoogle Ads Editor
• CFacebook business manager
• DSEM Rush

Reach more customers with advertising

Question 22

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

• A% of people that made a purchase after receiving the email
• B% of people that opened the email out of the total recipients
• C% of people who clicked on a link in the email out of the total recipients
• D% of people who were sent the email against the total number of conversions made

Question 23

When planning your display advertising, what does the word 'placement' mean?

• AThe exact location of your ad on a particular page of a website
• BThe size and position of your ad
• CThe exact location of your ad on search engine results pages
• DThe position of text within your ad

Question 24

Which of the following is a benefit of search advertising over display advertising?

• ASearch ads are more likely to be clicked on
• BSearch advertising is cheaper than display advertising
• CSearch advertising allows ads to be created in multiple formats
• DSearch advertising is shown to customers who are searching for your specific terms

Question 25

Retargeting allows you to...

• ATarget users, based on the specific actions they take on your site
• BTarget people, based on their likes and interests
• CAppear higher within the search results
• DTarget people before they come to your website

Question 26

What can you do to help your videos appear in search results?

• AMake the content really interesting
• BGive detailed descriptions of its content
• CClearly brand your videos
• DInclude calls to action within the videos

Question 27

How can your business benefit from video without making one yourself?

• AAdvertising on other people's videos
• BCommenting on other people's videos
• CSharing other people's videos
• DInteracting with other people's videos

Track and measure web traffic

Question 28

When using analytics programmes on your website, which of these do not fall under the category of a metric?

• ABrowser users use to access your site
• BUnique visitors to your site
• CTime users spend on your site
• DNumber of pages viewed per visit

Question 29

When using analytics on your website, what do we mean by the term 'conversion'?

• AThe act of a user coming from a certain geographical location
• BThe act of a user spending a certain amount of time on the site
• CThe act of a user meeting a specific metric
• DThe act of a user completing a goal

Question 30

How do you handle data in analytics to gain greater insights into our audience's behaviour?

• APartition
• BSample
• CSegment
• DExtract

Question 31

When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

• ABid higher within your SEM advertising account
• BFind insights that can help you identify where to make improvements
• CBuild better social media profiles
• DRun advertising in other countries around the world

Question 32

What is the benefit of using digital data?

• AIt can help you make informed decisions and improve online performance
• BDigital data is always 100% accurate
• CDigital data allows you to save money on offline analytics
• DUsing digital data allows you to automatically reach more customers

Question 33

When creating a presentation based on lots of data, what principle should you bear in mind?

• AShow all the information available, to give your audience as much context as possible
• BTailor your approach to your audience in order to tell a better story
• CStick to visual graphics only, as everyone will prefer this presentation format over tables and text
• DPresent all information in the same way because everyone interprets things similarly

Sell products or services online

Question 34

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

• AUse images direct from the internet to ensure accurate file size
• BUse images direct from the original manufacturer
• CEnsure images are of a high quality
• DUse detailed descriptions instead of images to help search engines

Question 35

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

• ABuild an online store with an integrated payment system
• BSet up a web-based money transfer software like PayPal
• CInvest in a new website platform
• DUse other platforms such as eBay or Etsy

Question 36

When trying to increase the product sales on your website, one way to achieve this is to_________?

• Asend multiple follow up emails once a purchase has been made
• Bshow them remarketing ads with a variety of products
• Cprovide the customer with relevant suggested purchases
• Dinclude a pop up on your website that they have to action before continuing

Question 37

Analytics can help optimise your website for which of the following?

• AFor different devices, navigation and search
• BFor different devices and social media profiles
• CFor email templates and social media profiles
• DFor navigation, search and video campaigns

Take a business global

Question 38

If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

• ATranslated by an automated tool only
• BTranslated but also locally adapted for the audience
• CTranslated into the native language
• DLeft the same, and not translated

Question 39

Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

• Ause online tools to help you understand where there’s a strong demand for your products
• Bmove the whole business to that country
• Creplicate your current business in as many countries as possible
• Dbuy new domains for the country

Question 40

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

• Aaccessible | supply chain | legal
• Baffordable | supply chain | language
• Cexciting | customers needs | currency
• Daffordable | customer needs | legal