Get started with Google analytics

By Emilio Cohen

 

Get started with Google analytics

Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilize analytics data to help you refine and improve your website and meet your objectives.

Key learnings

Web analytics can answer questions about what people are doing – and not doing – on your website. In this video, you'll learn about:

  • the kind of data web analytics can provide
  • how to understand that data
  • how simple it is to get started.

  • ext steps

    Do a search for “web analytics tools” and open an account with one of the tools that you like. Google Analytics could be a great place for you to start.

    Additional Links

    Key learnings

    One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and how you can get more of them to “convert” on your site. In this video, we’ll cover:

    • why web analytics underpins everything you do in digital
    • the kinds of insights you can gain using analytics
    • how to use data to support your business goals.
    Think about the big-picture goals for your business. Are you trying to maximize revenue? To improve margins? To cut costs? How do your website and your online marketing campaigns help you achieve those goals? Write down your thoughts – this will help focus your efforts with analytics.
  • Think about the big-picture goals for your business. Are you trying to maximize revenue? To improve margins? To cut costs? How do your website and your online marketing campaigns help you achieve those goals? Write down your thoughts – this will help focus your efforts with analytics.

  • That's right, great work!

    When it comes to analytics, it’s important to focus on the information that has the most impact on her business.

    should focus less on the number of visits to the site or the amount of time people spend on it. It’s also not hugely important how many pages people look at on average.

    Instead, she should be monitoring specific goals like the percentage of orders that comes from customers on their smartphones, or the number of people who click on the content in her newsletters.

    This information is much more valuable as it gives feedback on the new elements she’s recently introduced to her business.

    Next steps

    Next Steps: Take a look at your website. Why do you have a website? Write down every answer you can think of, because that's a goal you can track with analytics.

    Additional Links


Question 1

Fill in the blank: Website analytics can tell you _____________.

Question 2

Analytics can give you immediate valuable information about which type of customers?

Question 3

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

Comments

Post a Comment

Popular Posts

Get started with content marketing on Google Bing and Yahoo Search Engines

By Emilio Cohen
  Get started with content marketing Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organize production and promotion, choose the right format based on your content, and track your content marketing success. Key learnings With so many businesses and brands online, content marketing is a valuable tool in helping you to stand out. In this lesson, we'll explore: what content marketing is, and why it can add value to an online business best practices for creating your own content marketing strategy. When it comes to producing great content, it’s useful to try and define your values with regards to the content you're going to create. A simple way to do this is to generate a content mission statement. Complete the following: As a [insert business or brand description, e.g. ‘A local pet shop] we aim to provide [insert service, e.g. 'top quality dog training toys and equipment] with [inse...
Read more

The online opportunity by Google Build your web presence

By Emilio Cohen
Image
Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goal Key learnings Dive into the Digital Garage and explore how you can make the most of online opportunities. This introductory video will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills. Check your knowledge Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of? Module Overview Lessons 0 / 2 1. Intro to the Digital Garage Watch the lesson 2 min Check your knowledge 2 min 2. Your digital opportunity skip_next Skip to quiz   VIEW TRANSCRIPT Check your knowledge Key learnin...
Read more

Make the most of video marketing

By Emilio Cohen
  Make the most of video marketing Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people. Key learnings As technology has improved, the popularity of online video has skyrocketed. Now, it’s a powerful tool in marketing. In this lesson you’ll learn: how technology has improved online video why online video is here to stay ways to promote your business with video. Online video is an ideal option to reach your target audience. People all over the world like the movement, energy and messages that can be contained so concisely in videos. According to analysts, one minute of video is worth 1.8 million words! They are a great way to communicate with the world. Videos can go viral and be targeted at the...
Read more