Get noticed with social media growing your presence by engaging with your networks

By Emilio Cohen

 Get noticed with social media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

Get noticed with social media

Key learnings

Social media is everywhere, and people engage with it every day. Learn what it is and how you can take advantage of these networks by:

  • understanding why you need to be there
  • joining the right social media sites
  • growing your presence and engaging with your networks.
  • Social media is all about connecting with your customers; starting a conversation with people can help customers get to know you and your company. Posting regularly keeps the conversation going, although make sure you don’t overload your followers with posts.

  • Get noticed with social media

    Key learnings

    New social media sites pop up constantly. Here’s an overview of what’s out there and how to figure out which ones might be important to you. We’ll go over:

    • different types of networks
    • understanding their contexts.
    • Make a list of at least four social networks. Which category do you think each falls under: personal, content sharing or professional?

    • https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/75#:~:text=Get%20noticed%20with,plan%20into%20action.

    Get noticed with social media

    Key learnings

    Once you’ve learned the lay of the land when it comes to social media, it’s time to figure out what you’re trying to accomplish. Let’s talk about:

    • setting specific goals for your social media efforts
    • focusing your efforts on those goals
    • putting your plan into action.

    • While budgeting is important for the business, it’s unlikely social media will be able to help. Financial planning tools would help support this goal, which could be found online.

    • Consider your social media goals. Are you trying to build awareness? Are you looking for a way to communicate more with your customers? If you had to choose one goal to start, what would it be? How can you begin to put it into motion?

  • Get noticed with social media

    Key learnings

    Joining a social network usually starts with opening an account and creating a profile. In this video we'll explore:

    • the basics of getting started with a social media site
    • the difference between business and individual accounts
    • the importance of your profile.

    • Most social network profiles require similar information including a business description, image and contact information.

      For Twitter, a membership fee and detailed business information (such as number of employees in a company) isn’t needed. This kind of information might be required on LinkedIn, which is more focused on business structures and offers Premium (paid for) accounts.

    • Question 1

      Which of the following can businesses achieve by using social media?

      Question 2

      Fill in the blank: Businesses should focus on social media platforms with _______.

      Question 3

      Which of the following is an example of a social media goal?

      Question 4

      Which details should you look to include on a business profile page on social media?

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