Discover the possibilities of mobile marketing and advertising with google

By Emilio Cohen

 

Discover the possibilities of mobile

Key learnings

Today, people have so many different ways to access the Internet. We use computers, smartphones, tablets and now even smartwatches. Mobile marketing is constantly evolving; embrace it and your business will stay well ahead of the curve. In this lesson, you’ll learn:

  • how mobile usage has changed in the last four decades
  • what features are available on today’s mobile devices
  • what the explosive growth of mobile use means for you.
  • Keep track of the time you spend using your mobile device during one day. Write down the activity (email, phone call, taking pictures, etc.) and time spent during each session.

  • Key learnings

    When people search for businesses, they are quite likely to be searching on a mobile device. Search engines are adapting to this new approach, and businesses need to adapt as well. In this video, you'll learn about:

    • search engines and the mobile searcher
    • ways to make your website mobile-friendly
    • what you should consider for mobile SEO.
    • Use one of the free performance tools listed on the right to test your site. Note the recommended areas of improvement and make any necessary adjustments to your site.

    • Key learnings

      People interact with businesses through both mobile websites and mobile apps. Mobile-friendly websites are now a necessity, and many businesses can also benefit from a mobile app. In this lesson, you'll learn:

      • the difference between mobile websites and mobile apps
      • the benefits unique to mobile apps
      • how to determine whether an app is right for you.
      • Does your business have a mobile-optimized website and app? Access your site from your mobile device and see if it’s easy to use. If your business doesn’t currently have an app for mobiles, list any actions customers complete on your mobile site that can be integrated into an app in order to streamline the process.

      • Question 1

        When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

        Question 2

        What does responsive design mean?

        Question 3

        When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

        Question 4

        What can a business use to send messages to users who have already downloaded their app?

      • Question 1

        When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

        Question 2

        What does responsive design mean?

        Question 3

        When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

        Question 4

        What can a business use to send messages to users who have already downloaded their app?

Comments

Post a Comment

Popular Posts

Get started with content marketing on Google Bing and Yahoo Search Engines

By Emilio Cohen
  Get started with content marketing Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organize production and promotion, choose the right format based on your content, and track your content marketing success. Key learnings With so many businesses and brands online, content marketing is a valuable tool in helping you to stand out. In this lesson, we'll explore: what content marketing is, and why it can add value to an online business best practices for creating your own content marketing strategy. When it comes to producing great content, it’s useful to try and define your values with regards to the content you're going to create. A simple way to do this is to generate a content mission statement. Complete the following: As a [insert business or brand description, e.g. ‘A local pet shop] we aim to provide [insert service, e.g. 'top quality dog training toys and equipment] with [inse...
Read more

The online opportunity by Google Build your web presence

By Emilio Cohen
Image
Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goal Key learnings Dive into the Digital Garage and explore how you can make the most of online opportunities. This introductory video will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills. Check your knowledge Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of? Module Overview Lessons 0 / 2 1. Intro to the Digital Garage Watch the lesson 2 min Check your knowledge 2 min 2. Your digital opportunity skip_next Skip to quiz   VIEW TRANSCRIPT Check your knowledge Key learnin...
Read more

Make the most of video marketing

By Emilio Cohen
  Make the most of video marketing Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people. Key learnings As technology has improved, the popularity of online video has skyrocketed. Now, it’s a powerful tool in marketing. In this lesson you’ll learn: how technology has improved online video why online video is here to stay ways to promote your business with video. Online video is an ideal option to reach your target audience. People all over the world like the movement, energy and messages that can be contained so concisely in videos. According to analysts, one minute of video is worth 1.8 million words! They are a great way to communicate with the world. Videos can go viral and be targeted at the...
Read more