Digital marketing Google SEO Marketing advertising on search engine

 

• • • Deep dive into display advertising

    • Key learnings Advertising networks connect large groups of websites offering advertising space with people who want to advertise on them. This video examines: how websites and businesses work together common things advertising networks do.
    • Improve your search campaigns

    The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to ensure you get maximum value for what you spend.

  • Key learnings

    To succeed as an advertiser, you need to create adverts that help searchers find what they’re looking for – and when you do, search engines may reward you. In this video, you’ll learn:

    • how SEM campaigns are structured
    • how to use that structure to achieve relevance
    • the benefits you’ll get by focusing on relevance

    Fundamentals of digital marketing

    Learn the fundamentals of digital marketing to help your business or career.

  • Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

  • Get started with search

    Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

  Get started with search

  Key learnings

  If you want to make sure your website turns up in more search engine results, stay tuned for this video, which includes:

  • how search engines understand what's on a web page
  • which parts of a web page help search engines do this
  • how to make your web pages more visible to search engines.

  Key learnings

  When a person , 

  • The organic search results are the main list of results the search engine displays. They are usually the main focus on the results page. There’s no cost for businesses to appear in the organic results.
  • a bit about advertising on search engines
  • why advertising on search engines is so effective
  • how advertisers compete for an opportunity to show ads on the search results page
  • 
    
  types in a word or phrase on a search engine

  Question 1

  Why are search engines a great place for a business to be found?

  • APeople pay to use search engines, so there is a wealthy customer base there
  • BPeople who search are actively looking for information, products or services
  • CSearch engines are a big trend these days
  • DSearch engines guarantee new customers

  Question 2

  What technology do search engines use to 'crawl' websites?

  • AAndroids
  • BInterns
  • CAutomatons
  • DBots

  Question 3

  Which of the following can help a search engine understand what your page is about?

  • AThe date it was published
  • BThe number of images used
  • CThe total number of words
  • DThe title tag

  Question 4

  Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

  • AOrganic search results
  • BThe search results page
  • CBusiness directories
  • DDisplay advertising networks

  Question 5

  Which of these is an important factor in the paid search auction system?

  • AHow famous your brand name is
  • BHow cool your logo is
  • CHow long your business has been around
  • DHow relevant your ads are

  Question 6

  Which of these can Google Search Console help you to do?

  • AIt helps you increase your social media following
  • BIt helps you optimise your Google My Business listing
  • CIt helps you understand which keywords people are searching for on Google
  • DIt helps you run A/B tests on your home page

• a list of results appears with links to web pages and other content related to the search. This results page is organized into different sections; this video covers the adverts. You'll learn:

Get discovered with search

Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

Key learnings

Understanding how search engines work can help your business improve its online presence. This video explains:

• what search engine optimization is
• how search engines understand your website
• what they value most.

When a search engine returns results some of them are paid advertisements. These tend to appear at the top and side of the page.

Search for a word or phrase in a few search engines and identify the paid and organic search results. Take a look at the top organic results. Why do you think those websites appear higher than the others?

Key learnings

In this step-by-step process to create an SEO plan for your website, you'll learn how to:

• develop
• prioritise
• adjust the plan to best suit your goals.
• Start creating an SEO plan by considering how to perform better in organic search for your most popular product or service. Which keywords seem important but aren't sending you much traffic? How could you fix that? You can use Google Trends to research keywords.

Get discovered with search

Key learnings

This video explains the SEO process and the steps you need to take in order to optimise your website, including:

• discovering what words or phrases people use to search for your products or services
• improving the content on your site.

• SEO work is never finished – search engines evolve and so do trends.

  That means you should refine your keywords over time and don’t assume that if something works you can keep doing the same thing forever. Instead, keep up with how search engines work and how they’re changing.

  Get inspiration from other websites and don’t forget to get feedback from your customers.

  Remember, no agency can grant you top organic search positions. If someone does offer you this then it’s probably a scam.

Key learnings

Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we'll discuss:

• why you need to do keyword research
• the difference between short tail and long tail keywords
• what to consider when selecting keywords.

The long tail of SEO means longer keyword phrases that are very specific to whatever you’re selling.

These have a low search volume, which means there’s less competition, so it’s more likely to be relevant to a user’s queries.

Brainstorm a list of keywords for your most popular product or service. Research the search volume for each keyword. What are the most specific long tail keywords that apply to your product or service?

Key learnings

Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy. In this video, you'll learn:

• how to define success
• how to select measurements that matter
• what tools can help.
• Analytics tools are a great way to get information about how content is performing, who visits the site and turns into a customer, and what content they interact with.

List your business goals. Do you want to increase revenue? Expand your customer base? Now list the things you want visitors to do on your site that contribute to these goals. For instance, more visitors who order fresh fruits and vegetables contribute to your revenue goal.

Make search work for you

Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags, backlinks, international SEO and more.