Deep dive into social media social management and monitoring tools

Deep dive into social media

An organized social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimize future social content.

Key learnings

Once you start engaging with social media, you’ll realize pretty quickly: it helps to get organized. Putting together a serious plan for how you want to invest in social media will really help. In this video, we’ll cover:

• the benefits of creating a plan for social media
• what a social media plan might look like
• tools to help you put your plan into action.
• Keeping your overall business goals in mind, start to build your social media plan. Don’t forget to cover the what, the where, the when, the who… and the why
• Key learnings

  If you want to reach specific audiences online, advertising on social media sites is a great option. In this video we'll talk about:

  • how to get your message in front of specific audiences
  • how advertising on social networks can complement your other social efforts.

  • Visit one or two social networks that you think your audience might be using. What kinds of paid adverts do you see there? Do they seem like something you could make use of?

  • Deep dive into social media

    Module Overview

    Lessons

    2 / 4

    1. Your long-term social media plan

    2. Advertising on social media

    3. Measuring success in social media

    • Watch the lesson

      5 min

    • Check your knowledge

      2 min

    4. Avoiding social media pitfalls

    Key learnings

    Knowing how effective your social media efforts are is invaluable to your business. Here we'll explore how to:

    • collect data from the networks themselves
    • make the most of social management and monitoring tools
    • see what social visitors are doing on your website.
    • Social media analytics can help businesses gain knowledge about how customers interact with their products and services and how they have accessed them.

    • Key learnings

      Social media can be a powerful tool, but it’s also been known to cause some issues for businesses. We’ll show you what not to do, like:

      • bore people to tears
      • put your posts on autopilot
      • spread yourself too thin.
      • The big benefit of social media is being able to talk directly to customers and engage with them in a timely and appropriate way.

      • Pick out a few brands you like, and look back through a few weeks' worth of their social media posts. What are they doing well? Can you spot any of the mistakes mentioned in this video?

        Additional Links

        • Digital marketing jargon 

        Question 1

        A robust social media plan includes which of the following?

        • AA list of content that mimics competitor content
        • BAll of your online business goals
        • CA long-term schedule identifying when to post content
        • DA list of friends who can post on the accounts

        Question 2

        What is the best way to put your social content in front of people who don't already follow you?

        • AIncrease your email marketing campaigns
        • BAsk people to share your content to their networks
        • CUse paid promotion to reach new audiences
        • DPut links to your social on your website

        Question 3

        What can social media analytics tools help you measure when assessing campaign results?

        • AWhether the campaign was more successful than your competitors
        • BWhether the visitors liked the social campaigns or not
        • CWhether a visitor called the store after seeing a social post
        • DWhether the visitor clicked on a paid ad or organic listing

        Question 4

        Which of the following is a pitfall when using social media for business?

        • A2-way conversation with customers
        • BNot being present on every social media platform
        • CNot having the resources to respond to comments and questions in a timely manner
        • DSpending too much time reviewing social media analytics
•